Ah yes, Black Friday. That magical day when we're convinced that we need more stuff we didn’t know existed yesterday. Originally from the U.S., a chaotic post-Thanksgiving frenzy, it’s now huge in New Zealand, complete with inbox floods (and I mean floods), “limited time” deals, and the faint smell of panic buying.
Call me a Grinch, but Black Friday hype isn’t worth the stress.
Every year, the hype hits: massive discounts, limited-time deals, and a sense that if we don’t buy now, we’ll miss out forever. But here’s the truth, Black Friday isn’t really about helping us, the consumers; it’s about helping retailers (people like me).
Many “deals” aren’t deals at all
A lot of so-called discounts aren’t really bargains. Prices can be inflated or change with demand, timing, or even your browsing history, so that ‘amazing sale’ might not be such a steal after all.
Encourages mindless spending
Marketing pressure, social media FOMO, and flashy ads make us buy things we don’t need. That cute gadget or extra pair of shoes? Probably will just sit in a cupboard.
Environmental impact
Mass consumerism fuels overproduction, shipping, and packaging waste. Buying less and thinking more is better for the planet.
Stress and chaos
Whether online or in-store, Black Friday often comes with anxiety, long queues, and crowded websites. Is it really worth it?
Instead of falling for the frenzy, consider shopping local, buying only what you truly need, or giving experiences rather than things. Your wallet, your sanity, and the planet will thank you.
So, Kiwi shoppers, Black Friday is here: part bargain hunt, part retail theatre, all expertly sold as “holiday joy.” Enter at your own risk, credit cards at the ready. Gotta go the courier has just pulled up :)
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